Katie Grand
Founder and editor in chief of The Perfect Magazine
Katie Grand is a British stylist and magazine editor who founded LOVE magazine in 2009 and, after leaving it in 2020, launched The Perfect Magazine as an independent publication and content agency. She is one of the most influential stylists of her generation.
| Role | Founder, The Perfect Magazine |
|---|---|
| Since | 2020 |
| Previously | Founder and editor of LOVE, 2009 to 2020 |
| Born | 1971, Leeds |
| Award | Isabella Blow Award for Fashion Creator, 2022 |
Who is Katie Grand?
Katie Grand is a fashion stylist, editor and creative consultant born in Leeds in 1971. Since the 1990s she has shaped the look of influential magazines and runway shows and has been described by The Daily Telegraph as one of the most powerful stylists in the world.
Career
Grand studied at Central Saint Martins and began styling for Dazed & Confused while still a student. She became fashion director of The Face and later editor in chief of POP, where she built relationships with figures including Madonna, Stella McCartney and Miuccia Prada.
In 2009 she founded LOVE, a biannual fashion magazine, which she led for 11 years. She left in 2020, finishing with a 600 page, two volume final issue, and immediately launched The Perfect Magazine, an independent title she has described as much more of a content agency than a traditional magazine.
Influence on the fashion business
Alongside editorial work, Grand has styled and consulted on runway shows for houses including Louis Vuitton and Prada and has worked on shows for designers such as Giles. Her influence on the business includes:
- Shaping brand imagery through runway styling and campaigns
- Building independent magazine brands with strong creative identities
- Using editorial projects as a platform for brand collaborations
- Discovering and promoting photographers, models and designers
In 2022 she received the Isabella Blow Award for Fashion Creator at The Fashion Awards in London.
Katie Grand and digital media
The launch of The Perfect Magazine is a documented example of a print editor building a multi platform media business from day one. Grand secured Instagram, Twitter and TikTok handles and the web domain within a day of leaving LOVE, and the project spans social channels and YouTube as well as print. She recruited the blogger Bryanboy for social media and explained that print is not the best medium for every idea. Perfect creates content for brands on screen, on paper, in exhibitions and at events.
Why it matters
Grand's move from a publisher owned title to an independent content agency reflects a wider change in fashion media. As advertising budgets shift towards social and branded content, creative talent with a strong audience can build businesses that serve brands directly. Her career shows how stylists and editors increasingly operate as creative directors and media entrepreneurs at the same time.
Frequently asked questions
Who is Katie Grand?
Katie Grand is a British stylist and editor. She founded LOVE magazine in 2009 and launched The Perfect Magazine, an independent title and content agency, in 2020.
What is The Perfect Magazine?
The Perfect Magazine is an independent publication launched by Katie Grand in 2020 after she left LOVE. It works across print and social platforms and also creates content for brands.