Lorenzo Bertelli
Chief marketing officer and head of CSR, Prada Group
Lorenzo Bertelli is the chief marketing officer and head of corporate social responsibility of the Prada Group and an executive director on its board. Since the group completed its acquisition of Versace in December 2025, he has also been executive chairman of Versace. The son of Miuccia Prada and Patrizio Bertelli, he matters as a member of the next generation of one of the last major family-controlled luxury groups.
| Role | Chief marketing officer and head of CSR, Prada Group |
|---|---|
| Since | 2024 |
| Board | Executive director, Prada S.p.A. |
| Also | Executive chairman, Versace (since December 2025) |
| Joined Prada | 2017, head of digital communication |
| Born | 1988 |
Who is Lorenzo Bertelli?
Lorenzo Bertelli is the chief marketing officer and head of corporate social responsibility of the Prada Group, a position he has held since 2024. He is also an executive director of Prada S.p.A., re-elected by shareholders on 24 April 2024, and executive chairman of Versace, which the Prada Group acquired in December 2025. He is the son of Miuccia Prada, executive director and co-creative director of Prada, and Patrizio Bertelli, chairman of the board.
Career
Bertelli joined the Prada Group in 2017 as head of digital communication. He later took on broader responsibilities as group marketing director and head of corporate social responsibility, and first joined the board as an executive director in 2021. In 2024 his title became chief marketing officer and head of CSR, combining brand communication and sustainability under one remit. After the Prada Group completed its 1.25 billion euro acquisition of Versace on 2 December 2025, he became executive chairman of the new Versace board, which is tasked with relaunching the brand.
Outside the company he has also competed in the World Rally Championship, an activity that has given him a public profile beyond fashion.
Influence on the fashion business
Bertelli's responsibilities sit at the intersection of two areas that have become central to luxury: brand communication and sustainability. In his CSR role he has been the public face of group initiatives such as:
- Sea Beyond, Prada's ocean literacy and education programme developed with UNESCO
- education and community projects connected to the group's sustainability strategy
- the group's reporting on environmental and social commitments
He has described education as "a fundamental tool for helping younger generations understand the transformations taking place in their local environments", reflecting the group's emphasis on learning programmes as part of its CSR work.
Lorenzo Bertelli and technology
His entry point into the group was digital. As head of digital communication from 2017, he worked on Prada's online presence and communication at a time when luxury houses were rapidly expanding their digital and social media activity. That background continues to inform his marketing role, which spans brand communication across physical and digital channels.
Why it matters
Succession is one of the defining questions for family-owned luxury houses. With his parents in the roles of creative leader and chairman, and a professional chief executive in place since 2023, Lorenzo Bertelli's growing executive responsibilities make him a figure to watch as the Prada Group, now including Versace, continues to expand.
Frequently asked questions
Who is Lorenzo Bertelli?
Lorenzo Bertelli is the chief marketing officer and head of corporate social responsibility of the Prada Group and an executive director on its board. He is the son of Miuccia Prada and Patrizio Bertelli.
What is Lorenzo Bertelli's role at Prada?
Since 2024 he has been chief marketing officer and head of CSR, responsible for brand communication and sustainability. He joined the group in 2017 as head of digital communication. Since December 2025 he has also been executive chairman of Versace.