8ON8
8ON8 is a Shanghai designer label founded in 2017 by Li Gong. It mixes traditional tailoring with sportswear in a retro-futuristic menswear aesthetic and also offers womenswear and unisex pieces.
| Founded | 2017 |
|---|---|
| Founder | Li Gong |
| Base | Shanghai, China |
| Collaborations | Canali, ASICS |
| Website | 8-on-8.myshopify.com |
What is 8ON8?
8ON8 is a Chinese designer brand created in 2017 by designer Li Gong and based in Shanghai. The name comes from the founder's surname, Gong, compressed graphically into 8ON8.
Products and positioning
The label is known for blending classic tailoring with contemporary sportswear in a retro-futuristic style, using saturated vintage colours and surreal touches. Gong's design mantra is form follows function. The range includes:
- Tailored suits, trench coats and jumpers
- T-shirts and athleisure pieces
- Sock trainers and bags
- Casual womenswear and gender-neutral designs
It sits in a semi-luxury bracket aimed at young urban consumers in China.
Collaborations
8ON8 has worked with Italian menswear house Canali and with sportswear brand ASICS, has shown regularly at London Fashion Week and has been supported by GQ China. Chinese fashion group Peacebird took a 20% stake in the brand.
Why it matters
8ON8 is part of a generation of Chinese designer labels that reinterpret menswear codes for domestic consumers while building international visibility through fashion weeks and partnerships with established Western houses.
Frequently asked questions
Who founded 8ON8?
8ON8 was founded in 2017 by Chinese designer Li Gong.
Where is 8ON8 based?
8ON8 is a designer brand based in Shanghai, China.