Fashion brands from China
This directory lists 39 fashion brands from China. Mass market and fast fashion is the largest group, followed by sportswear and outdoor, luxury and designer houses, and footwear. Most brands are positioned in the mid-market, with a value tier and a smaller premium segment. Guangzhou, Shanghai and Shenzhen are the main headquarters cities.
Chinese brands rely heavily on their own stores and e-commerce, while wholesale plays a role for a smaller share. Large owners include SHEIN Global Holdings, PDD Holdings, Anta Sports Products, Li Ning Company and Semir Group. Notable names include the sportswear brands Anta and Li-Ning, the down jacket specialist Bosideng, the footwear companies Belle International and Aokang, and the apparel brands Semir, Peacebird and Metersbonwe. China's large domestic market and manufacturing base shape the scale of these companies.
Luxury and designer houses
4Premium and contemporary
1Mass market and fast fashion
12Sportswear and outdoor
8Footwear
8Jewellery and watches
1Lingerie, swimwear and hosiery
2Streetwear and youth culture
3Frequently asked questions
Which fashion brands come from China?
The 39 Chinese brands in this directory include Anta, Li-Ning, Bosideng, Belle International, Semir and Peacebird.
How do Chinese fashion brands sell?
41 per cent of Chinese brands sell through wholesale. Most rely on their own stores and their own e-commerce, so direct retail is the main channel.