little MO&Co.
EPO · China
little MO&Co. is the childrenswear brand of the Chinese fashion group EPO, the company behind MO&Co. It makes rock influenced streetwear for children and matching parent and child outfits.
| Parent group | EPO |
|---|---|
| Operator | Guangzhou Aibo Apparel |
| Sister brand | MO&Co. |
| Style | Rock influenced kids streetwear |
| Website | littlemoco.com |
What is little MO&Co.?
little MO&Co. is a Chinese childrenswear label belonging to EPO, a multi brand fashion group, and operated by Guangzhou Aibo Apparel. It extends the attitude of the womenswear brand MO&Co. to children, and its campaign slogan invites young customers to be a cool kid. The label covers both everyday children's wear and coordinated looks for families, presented through seasonal campaigns.
Products and positioning
The brand targets cool kids with streetwear that carries a rock influence. Its brand DNA is summed up in three ideas:
- Be Cool
- Be Fun
- Boy gal style
Alongside children's clothing, little MO&Co. offers parent and child outfits. Collections regularly reinterpret seasonal themes; its 2024 Chinese New Year collection, for example, fused new Chinese style design with the label's cool, youthful look.
Why it matters
little MO&Co. reflects a wider move by Chinese contemporary fashion groups to extend established adult brands into childrenswear, capturing families who already buy the main line.
Frequently asked questions
Who owns little MO&Co.?
little MO&Co. belongs to EPO, the Chinese fashion group behind MO&Co.
What does little MO&Co. sell?
It sells streetwear inspired children's clothing and matching parent and child outfits.