Anta Kids
ANTA Sports · China
Anta Kids is the children's sportswear brand of China's ANTA Sports group. It makes sports apparel and footwear for children, including basketball shoes, and sells mainly in China through retail stores and e-commerce.
| Parent | ANTA Sports |
|---|---|
| Origin | China |
| Category | Children's sportswear and footwear |
| NYFW debut | September 2019 |
| Website | anta.com |
What is Anta Kids?
Anta Kids is the children's line of ANTA, the Chinese sportswear group, and is presented by its parent as China's leading children's sportswear brand. It applies the group's sports product know-how to clothing and shoes for children, under the slogan Play Makes Your Day.
History
The kids' brand was established around 2008 as a subsidiary brand of ANTA. In September 2019 it made its debut at New York Fashion Week with a runway show titled China Day: Anta Kids, unveiling the Playmaker collection created with Opening Ceremony, which combined a futuristic look, practical materials and vivid colours inspired by the Olympics.
Products and positioning
The range covers children's sports apparel and footwear, with basketball shoes among its best-known products. The brand targets young millennial parents who want on-trend styles for themselves and their children.
Distribution
China is the core market, served through physical retail and e-commerce. The brand has also exported to Southeast Asia and Russia.
Why it matters
Anta Kids illustrates how Chinese sportswear groups have built dedicated children's businesses and used international runway moments to signal global ambitions for their domestic brands.
Frequently asked questions
Who owns Anta Kids?
Anta Kids is a subsidiary brand of ANTA, the Chinese sportswear group.
What does Anta Kids sell?
Anta Kids sells sportswear and sports footwear for children, including basketball shoes.