361° Kids
361 Degrees International · China
361° Kids is the children's sportswear business of Chinese sporting goods company 361 Degrees, launched in 2009. It sells sports apparel, footwear and equipment for children and teenagers through a dedicated store network.
| Parent | 361 Degrees International |
|---|---|
| Launched | 2009 |
| Kids stores | 2,545 (end of 2023) |
| Customers | Children and teenagers |
| Website | 361sport.com |
What is 361° Kids?
361° Kids is the kidswear arm of 361 Degrees, one of China's domestic sportswear companies. The business offers sporting goods and equipment for children and teenagers under the group's own brand.
History
361 Degrees began expanding into the children's market in 2009. Rather than licensing, it built the category under its own name, and the kids business has since become an important source of growth for the group.
Products and positioning
The range mirrors the adult brand's sports focus, adapted for younger customers:
- Children's sports footwear
- Sports apparel for children and teenagers
- Sporting equipment and accessories
Distribution
361° Kids is sold through a specialist kids store network, which had 2,545 stores at the end of 2023, an increase of 257 on the previous year. This makes it one of the larger dedicated children's sportswear networks in China.
Why it matters
Children's sportswear has become a key battleground for Chinese sportswear brands. 361° Kids shows how a domestic group can use a separate store network and its main brand name to compete in this segment.
Frequently asked questions
Who owns 361 Kids?
361° Kids is the children's business of Chinese sportswear company 361 Degrees.
What does 361 Kids sell?
It sells sports apparel, footwear and equipment for children and teenagers.