Dave & Bella
Dave & Bella is a Chinese childrenswear brand founded in 2011 that focuses on clothing for babies and toddlers. It is one of the leading children's apparel brands on Tmall and sells internationally through its own online store.
| Launched | 2011 |
|---|---|
| Operator | Hangzhou Riguan Apparel Co., Ltd. |
| Focus | Infant and toddler clothing |
| Main channel | Tmall and e-commerce |
| Website | davebella.com |
What is Dave & Bella?
Dave & Bella (戴维贝拉) is a Chinese childrenswear brand launched in 2011 and operated by Hangzhou Riguan Apparel Co., Ltd. It concentrates on infant and toddler clothing and emphasises quality, design and craftsmanship.
Products and positioning
The international store covers children aged 0 to 12, with a focus on toddlers. The range includes:
- Dresses, tops, bottoms and outfit sets
- Outerwear and down coats
- Rompers and bodysuits
- Pyjamas and accessories
Distribution
E-commerce is the main channel. In the 2021 Double 11 shopping festival the brand ranked second in Tmall's children's wear category, a top two position it had held for five consecutive years. Offline, it runs stores in shopping centres through partnerships with operators including Yintai, Wanda, CapitaLand and Wangfujing. Beyond China it has expanded towards Japan, South Korea, Europe and the United States, and runs an English language online store.
Why it matters
Dave & Bella is an example of a childrenswear label built on Chinese marketplaces that has used platform scale to move into physical retail and overseas direct to consumer sales. Its rise reflects how domestic e-commerce leaders in China are now competing for international family shoppers.
Frequently asked questions
Where is Dave & Bella from?
Dave & Bella is a Chinese childrenswear brand operated by Hangzhou Riguan Apparel Co., Ltd.
What age range does Dave & Bella cover?
Its clothing covers children from 0 to 12 years, with a particular focus on babies and toddlers.