Naturehike
Naturehike is a Chinese outdoor equipment brand known for tents, sleeping gear, camping furniture and backpacks. It also offers outdoor apparel, including down clothing, and sells online in many countries.
| Country | China |
|---|---|
| Core category | Camping and trekking equipment |
| Apparel | Outdoor clothing and down apparel |
| Channels | Global online store, distributors |
| Website | naturehike.com |
What is Naturehike?
Naturehike is a Chinese outdoor brand that has been active since at least 2005. It has built an international following among campers and hikers looking for functional gear at accessible prices.
Products and positioning
The range is centred on camping and trekking equipment, with a growing apparel line:
- Tents, from one-person ultralight models to four-season, family and glamping tents
- Air mattresses, sleeping pads, pillows and sleeping bags
- Camping tables, chairs, cots and wagons
- Backpacks, trekking poles, outdoor clothing and down apparel
The brand also sells camp kitchen equipment such as stoves, grills and cookware.
Distribution
Naturehike runs a global online store that sells in local currencies across markets including the United States, the United Kingdom, Canada, Australia, Japan and much of Europe. It also works with distributors through a wholesale programme and runs an affiliate scheme.
Why it matters
Naturehike is one of the Chinese outdoor labels that have gone direct to international consumers, challenging established Western outdoor brands on price in categories such as lightweight tents.
Frequently asked questions
Where is Naturehike from?
Naturehike is an outdoor equipment brand from China.
What does Naturehike sell?
Naturehike sells tents, sleeping gear, camping furniture, backpacks and outdoor apparel including down clothing.