14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by segment

Sportswear and outdoor brands

This directory lists 284 sportswear and outdoor brands. The United States has the most, followed by the United Kingdom, Germany, Italy, Sweden and France. The segment ranges from global athletic brands for running, football, basketball and training to specialists in skiing, climbing, hiking and sailing, as well as athleisure labels that bridge sport and everyday wear.

Sportswear and outdoor brands are among the most wholesale-oriented in this directory, selling through sports retailers, outdoor specialists and department stores. Almost all also sell through their own e-commerce, while a smaller share operate their own stores. Examples include Nike, Jordan Brand, Converse, Adidas, Puma, Under Armour, Lululemon, New Balance, Asics and Reebok. Product technology, athlete partnerships and functional materials play an important role in this segment.

284brands
88%sell wholesale
90%sell online
39%run own stores

United States

61
Alo YogaUnited StatesAltraVF Corporation · United StatesAND1United StatesArborUnited StatesAthletaGap Inc. · United StatesBlack DiamondUnited StatesBlauer. USAUnited StatesBrooksBerkshire Hathaway · United StatesBurton SnowboardsUnited StatesCallawayUnited StatesCAT workwearUnited StatesChampionAuthentic Brands Group · United StatesColumbiaUnited StatesConverseNike, Inc. · United StatesDakineMarquee Brands · United StatesDC ShoesAuthentic Brands Group · United StatesElementAuthentic Brands Group · United StatesEverlastFrasers Group · United StatesFableticsUnited StatesFilsonUnited StatesFox RacingUnited States of AmericaG-FormUnited StatesGramicciUnited StatesHurleyBluestar Alliance · United StatesJordan BrandNike, Inc. · United StatesK-SwissKP Global · United StatesK2 SportsElevate Outdoor Collective · United StatesKAVUUnited StatesL.L.BeanUnited StatesLowe AlpineEquip Outdoor Technologies · United StatesMandukaUnited StatesMarmotUnited StatesMountain HardwearColumbia Sportswear · United StatesNew BalanceUnited StatesNikeNike, Inc. · United StatesNitroUnited StatesNorth SailsUnited StatesO'NeillUnited StatesOspreyUnited StatesOutdoor ResearchUnited StatesPatagoniaUnited StatesPenfieldBrand Machine Group · United StatesQuiksilverAuthentic Brands Group · United StatesReprise ActivewearUnited StatesRoxyAuthentic Brands Group · United StatesSauconyWolverine World Wide · United StatesScott SportsUnited StatesSmartwoolVF Corporation · United StatesStarterUnited StatesThe North FaceVF Corporation · United StatesTimberlandVF Corporation · United StatesTopo AthleticUnited StatesTracksmithUnited StatesUltimate DirectionUnited StatesUnder ArmourUnited StatesVansVF Corporation · United StatesVolcomAuthentic Brands Group · United StatesWILD THINGSUnited StatesWilsonAmer Sports · United StatesWoollyUnited StatesYaktraxUnited States

United Kingdom

38

Germany

30

Italy

23

Sweden

20

France

14

Netherlands

13

Japan

10

Spain

9

Norway

9

China

8

Switzerland

8

Australia

7

Canada

6

Austria

6

Denmark

3

Finland

3

India

3

Iceland

2

South Korea

2

New Zealand

2

Brazil

2

Slovenia

1

Belgium

1

Czechia

1

Argentina

1

Indonesia

1

Frequently asked questions

Which sportswear and outdoor brands are listed?

The 284 brands in this segment include Nike, Adidas, Puma, New Balance, Asics and Lululemon.

How do sportswear and outdoor brands sell?

88 per cent of sportswear and outdoor brands sell through wholesale, making it their main channel. Almost all also sell online, and fewer run their own stores.

Other segments