Sportswear and outdoor brands
This directory lists 284 sportswear and outdoor brands. The United States has the most, followed by the United Kingdom, Germany, Italy, Sweden and France. The segment ranges from global athletic brands for running, football, basketball and training to specialists in skiing, climbing, hiking and sailing, as well as athleisure labels that bridge sport and everyday wear.
Sportswear and outdoor brands are among the most wholesale-oriented in this directory, selling through sports retailers, outdoor specialists and department stores. Almost all also sell through their own e-commerce, while a smaller share operate their own stores. Examples include Nike, Jordan Brand, Converse, Adidas, Puma, Under Armour, Lululemon, New Balance, Asics and Reebok. Product technology, athlete partnerships and functional materials play an important role in this segment.
United States
61United Kingdom
38Germany
30Italy
23Sweden
20France
14Netherlands
13Japan
10Spain
9Norway
9China
8Switzerland
8Australia
7Canada
6Austria
6Denmark
3Finland
3India
3Iceland
2South Korea
2New Zealand
2Brazil
2Slovenia
1Belgium
1Czechia
1Argentina
1Indonesia
1Frequently asked questions
Which sportswear and outdoor brands are listed?
The 284 brands in this segment include Nike, Adidas, Puma, New Balance, Asics and Lululemon.
How do sportswear and outdoor brands sell?
88 per cent of sportswear and outdoor brands sell through wholesale, making it their main channel. Almost all also sell online, and fewer run their own stores.