Greyson Clothiers
Greyson Clothiers is an American golf and lifestyle apparel brand founded in 2015 by Charlie Schaefer and professional golfer Morgan Hoffmann. It makes men's, women's and youth clothing for golf, tennis and everyday wear under its wolf emblem.
| Founded | 2015 |
|---|---|
| Founders | Charlie Schaefer, Morgan Hoffmann |
| Emblem | Wolf |
| Stores | West Palm Beach, Detroit, New Orleans |
| Website | greysonclothiers.com |
What is Greyson Clothiers?
Greyson Clothiers is a premium apparel brand that blends fashion and sport. It was co-founded in 2015 by Charlie Schaefer, its founder and chief executive, and his longtime friend Morgan Hoffmann, a former number one ranked amateur golfer.
Products and positioning
The men's range includes polos, quarter-zips, hoodies, sweaters, jackets, trousers and shorts, while the women's range covers polos, layers, skirts, skorts, leggings, dresses and tops. A youth line, hats, bags and golf accessories complete the assortment. Greyson also offers golf, tennis and activewear lines and licensed NFL and MLB collections.
The brand's emblem is a wolf, which it says personifies its principles of style, focus, intelligence and strength. The idea extends to the 'Pack', which includes brand ambassadors and a members programme.
Distribution
Greyson sells through its own website and lists retail locations in West Palm Beach, Detroit and New Orleans.
Why it matters
Greyson Clothiers is part of a wave of golf brands that borrow from fashion tailoring and community marketing to sell apparel that works on and off the course.
Frequently asked questions
Who founded Greyson Clothiers?
Greyson Clothiers was founded in 2015 by Charlie Schaefer and golfer Morgan Hoffmann.
What does Greyson Clothiers sell?
It sells men's, women's and youth apparel for golf, tennis and lifestyle wear, along with hats, bags and accessories.