Malbon Golf
Malbon Golf is a Los Angeles golf lifestyle brand founded by Stephen and Erica Malbon. It makes golf-inspired apparel, headwear and accessories that blend golf with fashion, music and art.
| Founders | Stephen and Erica Malbon |
|---|---|
| Origin | Los Angeles |
| Largest channel | E-commerce |
| Stores | Los Angeles, Carmel, Miami, New York |
| Website | malbon.com |
What is Malbon Golf?
Malbon Golf describes itself as a lifestyle brand inspired by golf rather than a performance wear label. It brings the codes of streetwear, music and art into the sport, appealing to a younger and more fashion-minded golf audience.
History
The brand was founded by Stephen Malbon, a recreational golfer with a background in marketing and publishing, and his wife Erica Malbon. It began as an Instagram account before becoming a business. In 2017 the couple opened a Los Angeles space at Fairfax and Melrose.
Products and positioning
The range covers men's, women's and youth apparel, footwear, headwear and accessories, as well as golf bags, putters and other golf equipment. The brand sponsors professional golfer Jason Day and has a significant presence in South Korea.
Distribution
E-commerce is Malbon's largest sales channel. It operates its own stores in Los Angeles, Carmel in California, Miami and New York, and has added wholesale accounts at selected clubhouses and boutiques.
Why it matters
Malbon is one of the brands that helped reposition golf apparel as fashion, showing how community built on social media can grow into an omnichannel business with stores and wholesale.
Frequently asked questions
Who founded Malbon Golf?
Malbon Golf was founded by Stephen Malbon and his wife Erica Malbon. It started as an Instagram account before becoming a brand.
What does Malbon Golf sell?
Malbon sells golf-inspired apparel, footwear, headwear and accessories, plus golf bags and putters.