8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Scott Sports

Youngone Corporation (50.1%) · United States

Scott Sports is a sports equipment and apparel company founded in 1958 in the United States by Ed Scott and headquartered in Givisiez, Switzerland. Korean Youngone Corporation has held 50.1 per cent since 2015.

Facts
Founded1958
FounderEd Scott
OwnerYoungone Corporation (50.1%), Beat Zaugg (49.9%)
HeadquartersGivisiez, Switzerland
SegmentSportswear and outdoor
Websitescott-sports.com
Segment
Premium
Categories
SportswearFootwearOutdoorAccessories
Sales channels
WholesaleE-commerceOwn stores

What is Scott Sports?

Scott Sports, formerly Scott USA, is a maker of bicycles, helmets, goggles, skis, apparel, footwear and winter equipment. It was founded in 1958 by Ed Scott, an engineer and skier from Sun Valley, Idaho, and today is headquartered in Givisiez in the canton of Fribourg, Switzerland.

History

  • 1958: Ed Scott introduced an aluminium ski pole
  • 1970: began selling protective goggles for motocross riders
  • 1978: expanded to Europe and set up its headquarters in Fribourg
  • 1991: produced its first suspension fork, the Unishock
  • 1992: showed its first full-suspension mountain bike
  • 2005: renamed Scott Sports
  • 2011: launched an e-bike line
  • 2012: acquired the bicycle component maker Syncros

Ownership

Korean Youngone Corporation took a majority stake in 2015 and holds 50.1 per cent. Beat Zaugg, the previous Swiss owner, retains 49.9 per cent.

Products and positioning

Beyond bikes and winter sports hardware, Scott's range includes motorsports gear, running shoes and sportswear. It has branches in Europe, the United States, South Africa and India.

Why it matters

Scott Sports is a rare example of a US-founded equipment brand that moved its centre to Switzerland and then took on an Asian manufacturing partner as majority owner. Its range links equipment and apparel across summer and winter sport.

Frequently asked questions

Who owns Scott Sports?

Korean Youngone Corporation has held 50.1 per cent since 2015. Beat Zaugg, the previous Swiss owner, retains 49.9 per cent.

Where is Scott Sports from?

Scott was founded in the United States in 1958 by Ed Scott. Since 1978 its headquarters has been in Fribourg, Switzerland, and it is now based in Givisiez.

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