Atomic
Amer Sports · Austria
Atomic is an Austrian maker of skis, ski boots, bindings, helmets and ski accessories, founded in 1955 by Alois Rohrmoser. It has been part of Amer Sports since 1994. It matters as one of the largest names in alpine skiing equipment.
| Founded | 1955 |
|---|---|
| Founder | Alois Rohrmoser |
| Headquarters | Altenmarkt im Pongau, Austria |
| Owner | Amer Sports (since 1994) |
| Segment | Skis, boots, bindings, helmets |
| Website | atomic.com |
What is Atomic?
Atomic is an Austrian winter sports equipment brand based in Altenmarkt im Pongau. According to Wikipedia, its products include skis, boots, bindings, helmets, ski poles, goggles, bags, apparel and protective equipment.
History
The company was founded in 1955 by Alois Rohrmoser. A second factory opened in Altenmarkt im Pongau in 1971 and production began in Chepelare, Bulgaria, in 1981. By 1989 Atomic had become a one stop supplier of skis, bindings, boots and poles, and ski output peaked in 1991 to 1992 at 831,000 pairs. In 1994 the company faced insolvency after a request by the bank BAWAG, following product rejection problems and failures in the snowboard market. Amer Sports acquired Atomic that year for 918.7 million schillings, about 66.8 million euros. Insolvency procedures were lifted in 2006.
Business model and ownership
Atomic is a subsidiary of Amer Sports, the Finnish sporting goods group. The Wikipedia article cites a report about Anta Sports moving towards a takeover of Amer, but the page does not say what the final structure is in 2026, so this profile names Amer Sports as the group and leaves the wider shareholder picture out. Today Atomic produces about 400,000 pairs of skis a year, according to the same source.
Why it matters
Atomic illustrates the consolidation of the winter sports industry, where several historic European ski makers sit inside multi brand groups. It is a direct competitor of Rossignol, Head, Fischer and Völkl, and shares a corporate parent with Salomon. The sources consulted do not describe retail channels, revenue or technology programmes, so those subjects are not covered here.
Frequently asked questions
Who owns Atomic?
Atomic is owned by Amer Sports, which acquired it in 1994. Wikipedia does not confirm any 2026 change in Atomic's direct ownership.
Where is Atomic from?
Atomic is from Austria. It was founded in 1955 and is based in Altenmarkt im Pongau.