Fashion brands from Austria
This directory covers 32 fashion brands from Austria. Footwear is the largest group, followed by sportswear and outdoor, premium and contemporary labels, and lingerie, swimwear and hosiery. Brands are split mainly between the mid-market and premium tiers, with a small luxury segment. Vienna is the main centre, while Ried im Innkreis, Wattens, Bregenz and Styria are also home to brands.
Austrian brands are strongly wholesale-oriented, and nearly all also sell online, while own stores are less common. Owners include legero united, Swarovski, Fischer Sports, Amer Sports and Lanvin Group. Notable names include Swarovski in crystal jewellery, Legero and Ludwig Reiter in footwear, Wolford and Palmers in hosiery and lingerie, and the winter sports brands Fischer, Blizzard and Löffler. The Alpine setting explains the prominence of ski and outdoor brands.
Luxury and designer houses
1Premium and contemporary
3Sportswear and outdoor
6Footwear
15Bags, accessories and eyewear
3Jewellery and watches
1Lingerie, swimwear and hosiery
3Frequently asked questions
Which fashion brands come from Austria?
Among the 32 Austrian brands in this directory are Swarovski, Wolford, Palmers, Legero, Ludwig Reiter and Fischer.
How do Austrian fashion brands sell?
91 per cent of Austrian brands sell through wholesale, making it the main channel. Almost all also sell through their own e-commerce, while fewer operate their own stores.