Fashion brands from South Korea
This directory lists 27 fashion brands from South Korea. Mass market and fast fashion and luxury and designer houses are the largest groups, followed by streetwear and youth culture and bags, accessories and eyewear. Price levels are spread across value, premium and mid-market. Seoul is the centre of the Korean fashion industry, with Seongnam also represented.
Korean brands sell mainly through their own stores and e-commerce, while wholesale reaches a smaller share. Owners include E-Land, IICOMBINED and Solid Corporation. Notable names include the eyewear brand Gentle Monster, the designers Wooyoungmi, Juun.J, Lie Sang Bong and Andersson Bell, the outdoor brand Kolon Sport, the online label Stylenanda and the platform brand Musinsa. Seoul Fashion Week and the international reach of Korean pop culture have raised the visibility of these labels abroad.
Luxury and designer houses
6Premium and contemporary
4Mass market and fast fashion
8Sportswear and outdoor
2Bags, accessories and eyewear
3Digital-native and DTC brands
1Streetwear and youth culture
3Frequently asked questions
Which fashion brands come from South Korea?
The 27 South Korean brands in this directory include Gentle Monster, Wooyoungmi, Juun.J, Kolon Sport, Stylenanda and Musinsa.
How do South Korean fashion brands sell?
41 per cent of South Korean brands sell through wholesale. Most rely on their own stores and their own e-commerce, so direct channels dominate.