Greedilous
Greedilous is a South Korean designer label founded by Park Youn-hee and based in Seoul. Its name combines greedy and fabulous, and it is known for its collaboration with LG on the AI designer Tilda.
| Designer | Park Youn-hee |
|---|---|
| Base | Gangnam, Seoul |
| Name | Greedy plus fabulous |
| AI collaboration | LG's Tilda, 2022 |
| Website | greedilous.com |
What is Greedilous?
Greedilous is a Seoul fashion label created and run by designer Park Youn-hee, with a showroom in Gangnam. In 2023 Park was in her twelfth year of running the brand. The name combines greedy and fabulous, and Park describes the brand as a reflection of her own identity and energy.
Products and positioning
Greedilous is a designer womenswear label. Park sees fashion as extending beyond clothing, and the brand has taken on projects at the meeting point of fashion and technology.
Technology collaborations
- Work with LG Group on Tilda, an AI designer that debuted at New York Fashion Week in 2022
- A further project with LG Display announced in 2023
Why it matters
For the fashion industry, Greedilous is an early case study of a designer brand partnering with a technology group on generative AI, and it is often cited in coverage of the growing international profile of Korean fashion.
Frequently asked questions
Who founded Greedilous?
Greedilous was founded by Korean designer Park Youn-hee and is based in Seoul.
What is Greedilous known for?
Besides its designer collections, the label is known for working with LG on the AI designer Tilda, which debuted at New York Fashion Week in 2022.