D-Antidote
D-Antidote is a South Korean designer label created by Hwansung Park. It is a high contemporary, menswear-based brand whose collections aim to move beyond the boundaries of gender and age.
| Designer | Hwansung Park |
|---|---|
| Country | South Korea |
| Positioning | High contemporary, menswear-based |
| Recognition | Vauxhall Fashion Scout Ones to Watch, 2011 |
| Website | d-antidote.com |
What is D-Antidote?
D-Antidote is a Korean fashion label designed by Hwansung Park. It describes itself as a high contemporary brand rooted in menswear, built around a design motif it calls "counting universal sympathy".
Products and positioning
The brand's collections start from menswear codes but pursue a connective vision intended to speak across gender and age. This approach places D-Antidote among the Korean designer labels that blur the line between menswear and womenswear, rather than designing strictly for one customer.
- Menswear-based ready-to-wear
- Collections that also address womenswear
- A conceptual design motif running across seasons
History
Hwansung Park won the Vauxhall Fashion Scout Ones to Watch award for both menswear and womenswear in 2011, an early international recognition for the label in London. The British Council later featured D-Antidote in its coverage of Korean design and fashion.
Why it matters
D-Antidote belongs to the generation of Korean designers who sought visibility on international showcase platforms. Its menswear-led but gender-crossing positioning reflects a wider direction in Korean contemporary fashion.
Frequently asked questions
Who is the designer of D-Antidote?
D-Antidote is designed by Hwansung Park, a South Korean designer who won the Vauxhall Fashion Scout Ones to Watch award in 2011.
What kind of brand is D-Antidote?
It is a high contemporary label rooted in menswear, with a vision that aims to cross gender and age boundaries.