HYEIN SEO
HYEIN SEO is a South Korean designer label founded in 2014 by Hyein Seo, a graduate of the Royal Academy of Fine Arts in Antwerp. Based in Seoul, it makes womenswear and menswear that has moved from streetwear towards more classical, handmade pieces.
| Founded | 2014 |
|---|---|
| Founder | Hyein Seo |
| Education | Royal Academy of Fine Arts, Antwerp |
| Base | Gangnam, Seoul |
| Website | hyeinseo.com |
What is HYEIN SEO?
HYEIN SEO is a fashion label created by Korean designer Hyein Seo. The brand is based in Seoul, where it has a studio and shop in Gangnam, and describes its work as exploring new scenes through the interplay of silhouette and structure.
History
Seo earned a master's degree in fashion design at the Royal Academy of Fine Arts in Antwerp. Her graduate collection was selected for the VFiles Made Fashion show at New York Fashion Week in 2014, the year she launched the brand, and she received a Best Designer award in the British Fashion Council's emerging talent category.
Products and positioning
The label started with womenswear and streetwear and, from Autumn/Winter 2023, shifted to a more classical direction with handmade pieces and an expanded menswear line.
- Outerwear, dresses and trousers
- Swimwear
- Bags and accessories
Projects include a 2022 collaboration with artist Somnath Bhatt inspired by Indian folklore, and the Ava Rover sneaker with Nike in 2025.
Distribution
HYEIN SEO sells through its Seoul store, its own online shop and international stockists.
Why it matters
Hyein Seo is one of the Korean designers whose international training and celebrity following helped raise the global profile of Seoul's designer fashion scene.
Frequently asked questions
Who is Hyein Seo?
Hyein Seo is a Korean fashion designer trained at the Royal Academy of Fine Arts in Antwerp who founded her label in 2014.
Where is HYEIN SEO based?
The brand is based in Seoul, South Korea, with a studio and shop in Gangnam.