Wooyoungmi
Solid Corporation · South Korea
Wooyoungmi is a South Korean designer label founded by Woo Young-mi, which launched in Paris in 2002 and is known for tailoring. It is held by Solid Corporation, a private company controlled by Woo and her family.
| Launched | 2002 (Paris) |
|---|---|
| Founder | Woo Young-mi |
| Owner | Solid Corporation |
| Headquarters | Seoul, South Korea |
| Segment | Luxury and designer houses |
| Website | wooyoungmi.com |
What is Wooyoungmi?
Wooyoungmi (WOOYOUNGMI) is a Seoul-based fashion house founded by designer Woo Young-mi. Its online store sells menswear, womenswear, bags, shoes, accessories and jewellery, and the operating company named on its site is Solid Co.
History
The brand launched in Paris in 2002. Its parent, Solid Corporation, was founded in Seoul in 1988 by Woo and her sister Janghee Woo. Woo showed at Paris Men's Fashion Week from 2003, and the brand joined La Chambre Syndicale de la Mode Masculine in 2011. From 2012 it commissioned artists for its advertising campaigns, and in 2014 it released a capsule collection with Mr Porter.
Products and positioning
Wooyoungmi is best known for menswear and tailoring. The brand positions itself as a Korean designer house presenting in Paris, with a clean, refined approach to clothing and a growing womenswear offer.
Business model and distribution
One reference source reports that the brand ran 24 stand-alone stores in Asia and one in Paris, and that it is stocked by retailers such as Selfridges in London and Le Bon Marche in Paris. That figure comes from a general encyclopaedia and is not dated, so it may have changed. Solid Corporation is privately held, with shares held by Woo and family members including her daughter Katie Chung.
Leadership
Katie Chung was named joint creative director in 2014, and in 2017 Woo and Chung handled design together. Current leadership for 2026 could not be verified from the sources used, so no current creative director is stated.
Why it matters
Wooyoungmi is among the Korean fashion brands that built a place on the Paris menswear calendar and stayed under founder family control, showing a route to international recognition for Seoul-based labels.
Frequently asked questions
Who owns Wooyoungmi?
Wooyoungmi belongs to Solid Corporation, a private Seoul company founded in 1988 by Woo Young-mi and her sister. Shares are held by Woo and family members.
Where is Wooyoungmi from?
Wooyoungmi is a South Korean brand based in Seoul. It launched in Paris in 2002 and has shown at Paris Men's Fashion Week since 2003.