CHERRYKOKO
CHERRYKOKO is a South Korean online womenswear brand based in Seoul. It sells everyday and occasion clothing, from knits and dresses to outerwear and wedding-guest looks, through its own web store and marketplaces.
| Founded | 2003 |
|---|---|
| Headquarters | Seoul, South Korea |
| Company | Cherrykoko Co., Ltd. |
| Model | Online womenswear, fast design cycle |
| Website | cherrykoko.com |
What is CHERRYKOKO?
CHERRYKOKO is a digital-native womenswear brand from Seoul. It began in 2003 as an online shop reselling ready-made fashion sourced from the Dongdaemun wholesale market, and in 2010 it moved into its own product by hiring in-house designers. Today it is operated by Cherrykoko Co., Ltd., based in Seongdong-gu, Seoul.
Products and positioning
The brand offers women's clothing from everyday pieces to occasion wear. Categories include tops, knits and cardigans, outerwear, dresses and skirts, trousers and a dedicated edit of wedding-guest looks, plus bags and accessories. Its model is built on speed: designs move from sketch to sale in about two weeks, with new styles released daily, inspired by Western runways and the off-duty looks of Korean celebrities, reinterpreted for a Korean aesthetic.
Distribution
CHERRYKOKO sells through its own Korean web store and open marketplaces such as G-Market. A large share of its customers have come from abroad, notably China, Hong Kong and Taiwan, where fan communities and proxy shoppers helped spread the brand.
Why it matters
CHERRYKOKO is a typical example of the Korean online fast fashion model that grew out of Dongdaemun sourcing and cross-border demand for K-fashion.
Frequently asked questions
Where is CHERRYKOKO from?
CHERRYKOKO is a womenswear brand from Seoul, South Korea, operated by Cherrykoko Co., Ltd.
What does CHERRYKOKO sell?
It sells women's clothing including knits, outerwear, dresses, skirts, trousers and wedding-guest outfits, plus bags and accessories.