Attrangs
SN Fashion Group · South Korea
Attrangs is a South Korean online womenswear brand operated by SN Fashion Group, established in 2010. It sells romantic, feminine styles to women in their 20s and 30s in Korea and abroad.
| Operator | SN Fashion Group |
|---|---|
| Established | 2010 |
| Target | Women in their 20s and 30s |
| International site | Since 2015 |
| Website | attrangs.co.kr |
What is Attrangs?
Attrangs is the flagship brand of SN Fashion Group, a Korean women's fashion company established in 2010 that runs some of the country's leading online shopping malls for womenswear. Its sister malls include Sonyunara and Addmore.
Products and positioning
Attrangs focuses on young, romantic womenswear for customers in their 20s and 30s. The group designs in house through dedicated design units and releases thousands of new products each year. Sub-brands such as Smoore, Attdaum and Atti Blossom extend the offer.
Distribution
- Own online shopping mall in Korea
- International site in English, Chinese and Japanese, launched in 2015
- Offline showroom in Seoul near Sangwangsimni Station
SN Fashion handles logistics and shipping itself, with a highly automated warehouse, and was among the first Korean fashion malls to offer overnight delivery.
Why it matters
Attrangs is a representative of the Korean online mall model, where vertically integrated design, fast product drops and in-house logistics allow digital brands to reach customers across Asia and beyond on the back of the Korean Wave.
Frequently asked questions
Where is Attrangs from?
Attrangs is a South Korean online fashion brand operated by SN Fashion Group.
What does Attrangs sell?
Attrangs sells romantic, feminine womenswear aimed at women in their 20s and 30s.