Hotping
Hotping is a South Korean online women's fashion store founded in 2014. It sells its own clothing designs in a wide range of sizes, including plus sizes, through Korean and international websites.
| Founded | 2014 |
|---|---|
| CEO | Kim Yeo-jin |
| Country | South Korea |
| Model | Online women's clothing mall |
| Website | hotping.co.kr |
What is Hotping?
Hotping is a Korean women's clothing specialty mall that sells online. It was founded in 2014 and is led by CEO Kim Yeo-jin. Many products carry the label MADE, indicating the store's own designs.
Products and positioning
Hotping targets women of different body types, with most items offered from Korean size 44 to over 100, roughly US XS to XXL. The assortment covers:
- Dresses and skirts
- Outerwear, knitwear and shirts
- Trousers, slacks and jeans, including its highly elastic Magic Pants
- Loungewear, inner and shapewear
- Accessories and bags
Distribution
The business is digital-native. Beyond its Korean online store, it launched English, Chinese and Japanese versions through the cafe24 global e-commerce platform and also runs a mobile app. Sponsorship of Korean costume dramas helped build awareness in the United States, China and Japan.
Why it matters
Hotping is an example of the Korean online shopping mall model, in which small digital stores design their own collections and reach international customers through cross-border e-commerce platforms.
Frequently asked questions
Where is Hotping from?
Hotping is an online women's clothing store from South Korea.
What does Hotping sell?
Hotping sells women's clothing such as dresses, outerwear, trousers and shapewear in a wide range of sizes, plus accessories and bags.