Digital-native and DTC brands

This directory covers 111 digital-native and direct-to-consumer (DTC) brands. The United States has by far the most, followed by the United Kingdom, Germany, Sweden, France and Australia. The segment includes brands that started online and sell primarily to end customers, often with a focus on essentials, transparent pricing, sustainability or a strong community on social media.

By definition, all brands in this segment sell through their own e-commerce, and wholesale plays only a minor role. Many have since opened their own stores to complement online sales. Examples include Everlane, Reformation, Warby Parker, Bombas, Quince, Cuyana, Rhone, Vuori, Represent and Pangaia. Some have also moved into selected wholesale partnerships as they grow, but direct customer relationships and data remain at the core of their business model.