MustHave
MustHave is a Ukrainian womenswear brand founded in 2010. It describes itself as the first Ukrainian mass-market brand of women's clothing.
| Founded | 2010 |
|---|---|
| Origin | Ukraine |
| Focus | Mass-market womenswear |
| Team | About 200 people |
| Website | musthave.ua |
What is MustHave?
MustHave is a women's clothing brand from Ukraine, founded in 2010. The company describes itself as the first Ukrainian mass-market brand of women's clothing and has grown into a team of around 200 people.
Products and positioning
MustHave focuses exclusively on womenswear, offering everyday wardrobe pieces at accessible price points for a broad customer base. Its positioning as a domestic mass-market label sets it apart from both international chains and the small designer studios that make up much of the Ukrainian fashion scene.
Distribution
The brand sells through its own online store at musthave.ua. It has been cited among the local clothing brands that built strong recognition in their home market, and its experience of continuing to trade through the war has been the subject of business analysis.
Why it matters
MustHave is one of the companies at the centre of the growth of Ukrainian-owned fashion brands, showing that a domestic label can compete in the mass market with its own design, digital sales and a sizeable in-house team.
Frequently asked questions
Where is MustHave from?
MustHave is a Ukrainian women's clothing brand founded in 2010.
What does MustHave sell?
MustHave sells women's clothing and describes itself as the first Ukrainian mass-market womenswear brand.