29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

Riot Division

Ukraine

Riot Division is a Kyiv based clothing brand launched in 2010 by Oleg Moroz and regarded as the pioneer of techwear in Ukraine. It makes functional, transformer style clothing sold through its own stores in Kyiv and Ivano-Frankivsk.

Facts
Founded2010
FounderOleg Moroz
HeadquartersKyiv, Ukraine
SpecialityTechwear and transformer clothing
Websiteriotdivision.com
Segment
Mid-market
Categories
MenswearWomenswearOutdoor
Sales channels
Own storesE-commerceDepartment stores

What is Riot Division?

Riot Division is a Ukrainian techwear brand from Kyiv, launched in 2010 by Oleg Moroz. It is credited with pioneering techwear in Ukraine and specialises in functional, transformer style clothing.

History

The brand started from a single idea: Moroz created a hoodie with a built in mask for comfort at football matches. That piece set the tone for a range built around practical, adaptable garments.

Products and positioning

Riot Division deliberately stays outside the fast fashion cycle and presents itself as a community of people with shared values rather than a seasonal trend label. Since 2015 it has offered a permanent 50 per cent discount to veterans of Ukraine's ATO and JFO combat zones, later extended as a lifetime discount to members of the Armed Forces, military medics and emergency service workers.

Distribution

  • Own store on Reitarska Street, Kyiv
  • Mojave, Pavlivska Street, Kyiv
  • TSUM department store, Khreshchatyk, Kyiv
  • Bagman Showroom, Prorizna Street, Kyiv
  • Store on Sichovykh Striltsiv Street, Ivano-Frankivsk

International customers are served through the brand's website.

Why it matters

Riot Division is one of the earliest Ukrainian brands to build a domestic market for techwear and functional streetwear.

Frequently asked questions

Who founded Riot Division?

Riot Division was launched in Kyiv in 2010 by Oleg Moroz, who began with a hoodie featuring a built in mask.

Where can you buy Riot Division?

The brand sells through stores in Kyiv, including TSUM, a store in Ivano-Frankivsk, and its own website.

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