ARCHIVE BOLD
ARCHIVE BOLD is a South Korean streetwear brand launched in February 2020 and operated by Team Bold Co., Ltd. It is best known for its 939 logo sweatpants and casual clothing with a classic aesthetic.
| Launched | February 2020 |
|---|---|
| Operator | Team Bold Co., Ltd. |
| Signature product | 939 logo sweatpants |
| Store | Mapo-gu, Seoul |
| Website | archivebold.com |
What is ARCHIVE BOLD?
ARCHIVE BOLD is a Korean streetwear label that debuted in February 2020. It is run by Team Bold Co., Ltd. and grew quickly in its first years on the strength of a small number of hit products.
Products and positioning
The brand presents itself as a lifestyle label with a classic aesthetic that does not change over time, focusing on values that span different eras through careful curation. Its range includes:
- The 939 logo sweatpants, its signature product, with more than 160,000 units sold
- Hoodies and work jackets from the 939 line
- Jeans and other casual clothing
- Accessories
Distribution
ARCHIVE BOLD sells through its own online store and Korean fashion platforms such as Musinsa, and operates a shop in Mapo-gu, Seoul, which offers tax refunds for international visitors.
Why it matters
ARCHIVE BOLD is an example of the new generation of Korean streetwear brands that scale through online platforms by building recognition around a single signature item.
Frequently asked questions
Where is ARCHIVE BOLD from?
ARCHIVE BOLD is a South Korean streetwear brand launched in 2020 and operated by Team Bold Co., Ltd.
What is ARCHIVE BOLD known for?
The brand is best known for its 939 logo sweatpants, which have sold more than 160,000 units.