NERDY
NERDY is a South Korean streetwear brand founded in 2017 around the ideals of freedom, self and identity. It makes sweaters, T-shirts, jeans, bags and accessories with a modern, youthful street look.
| Founded | 2017 |
|---|---|
| Origin | South Korea |
| Stores | South Korea, Japan, Vietnam |
| Vietnam partner | Maison Retail Management International |
| Website | whoisnerdy.com |
What is NERDY?
NERDY, also known as Whoisnerdy, is a South Korean streetwear brand founded in 2017. It was built on the ideals of freedom, self and identity and emphasises uniqueness in its design.
Products and positioning
The brand offers modern, youthful designs with a street character, covering apparel and accessories for a young audience.
- Sweaters and sweatshirts
- T-shirts
- Jeans
- Bags and other accessories
NERDY has also worked on collaborations, including one with the New York label OHTNYC.
Distribution
NERDY operates physical stores in South Korea and Japan and sells online with international shipping. In January 2023 it entered Vietnam with a store at Vincom Dong Khoi in Ho Chi Minh City, opened in partnership with the local distributor Maison Retail Management International. Its Vietnamese store was decorated in the brand's purple and yellow.
Why it matters
NERDY is one of the Korean streetwear brands using distributor partnerships to expand across Asia, bringing K-fashion to young consumers in new markets.
Frequently asked questions
Where is NERDY from?
NERDY is a streetwear brand from South Korea, founded in 2017.
What does NERDY sell?
NERDY sells sweaters, T-shirts, jeans, bags and accessories with a youthful street style.