14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by segment

Streetwear and youth culture brands

This directory lists 140 streetwear and youth culture brands. The United States has the most, followed by the United Kingdom, Germany, the Netherlands, Japan and France. The segment grew out of skateboarding, hip-hop and club culture and includes graphic T-shirts, hoodies, sneakers-led collections and limited releases, often built around collaborations and drops.

Most streetwear brands sell through wholesale to selected boutiques and concept stores, while almost all run their own e-commerce, which is central to limited drops. A smaller share operate their own stores. Examples include Supreme, Stüssy, Palace, Kith, Aimé Leon Dore, A Bathing Ape, Fear of God, Corteiz, Obey and Kangol. New York, Los Angeles, London and Tokyo are widely regarded as the key cities of streetwear culture.

140brands
74%sell wholesale
97%sell online
37%run own stores

United States

48

United Kingdom

25

Germany

20

Netherlands

11

Japan

7

France

4

South Korea

3

Denmark

3

Sweden

3

China

3

Australia

2

Canada

2

Spain

2

India

1

Hong Kong SAR China

1

Italy

1

United Arab Emirates

1

Poland

1

Nigeria

1

Russia

1

Frequently asked questions

Which streetwear brands are listed?

The 140 brands in this segment include Supreme, Stüssy, Palace, Kith, A Bathing Ape and Fear of God.

How do streetwear brands sell?

74 per cent of streetwear and youth culture brands sell through wholesale. Almost all sell through their own e-commerce, often via limited drops, and fewer have their own stores.

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