Streetwear and youth culture brands
This directory lists 140 streetwear and youth culture brands. The United States has the most, followed by the United Kingdom, Germany, the Netherlands, Japan and France. The segment grew out of skateboarding, hip-hop and club culture and includes graphic T-shirts, hoodies, sneakers-led collections and limited releases, often built around collaborations and drops.
Most streetwear brands sell through wholesale to selected boutiques and concept stores, while almost all run their own e-commerce, which is central to limited drops. A smaller share operate their own stores. Examples include Supreme, Stüssy, Palace, Kith, Aimé Leon Dore, A Bathing Ape, Fear of God, Corteiz, Obey and Kangol. New York, Los Angeles, London and Tokyo are widely regarded as the key cities of streetwear culture.
United States
48United Kingdom
25Germany
20Netherlands
11Japan
7France
4South Korea
3Denmark
3Sweden
3China
3Australia
2Canada
2Spain
2India
1Hong Kong SAR China
1Italy
1United Arab Emirates
1Poland
1Nigeria
1Russia
1Frequently asked questions
Which streetwear brands are listed?
The 140 brands in this segment include Supreme, Stüssy, Palace, Kith, A Bathing Ape and Fear of God.
How do streetwear brands sell?
74 per cent of streetwear and youth culture brands sell through wholesale. Almost all sell through their own e-commerce, often via limited drops, and fewer have their own stores.