Pleasures
United States
Pleasures is an American streetwear brand founded in 2015 by Vlad Elkin and Alex James. It is often associated with Los Angeles, although Grailed notes its founders are from New Jersey. It is known for provocative graphics and music-led collaborations.
| Founded | 2015 |
|---|---|
| Founders | Vlad Elkin and Alex James |
| Country of origin | United States |
| Segment | Streetwear and youth culture |
| Known for | Provocative graphics and music collaborations |
| Website | pleasuresnow.com |
What is Pleasures?
Pleasures is a clothing brand that sells through its own online store and through third-party retailers. Its site describes it as a place to free your mind and be whatever you want.
History
Grailed states that Pleasures was founded in 2015 by Vlad Elkin and Alex James. It gained early notoriety by printing the alleged suicide note of Kurt Cobain on clothing, and has since built its reputation on provocative graphics. Although it is often linked with Los Angeles, the founders are from New Jersey. Headquarters are not stated in the sources consulted, so none is given here.
Products and positioning
The site groups products into tops, bottoms, jackets, hoodies and fleece, footwear, headwear and accessories, organised by season (Spring, Summer and Fall 2026). Listed prices range from USD 72 for shorts to USD 145 for jackets and hoodies, which places it in the premium streetwear tier. The brand is best known for T-shirts.
Collaborations
Named collaborations include UMBRO, Dead Kennedys, Primus, Talking Heads and Oasis, reflecting a strong link to music and band merchandise culture. Grailed also lists Chinatown Market as an earlier collaborator.
Distribution
Sales run through the brand store, which ships to many countries and offers free US shipping above USD 200, plus selected retailers and resale platforms such as Grailed.
Why it matters
Pleasures illustrates how band-culture graphics and collaboration capsules can build a streetwear label without a traditional runway presence.
Frequently asked questions
Who founded Pleasures?
Pleasures was founded in 2015 by Vlad Elkin and Alex James, according to Grailed.
Where is Pleasures from?
It is an American brand. It is often associated with Los Angeles, though its founders are reported to be from New Jersey.