Undefeated

Undefeated is a Los Angeles sneaker and streetwear retailer and label, founded in 2002 by James Bond and Eddie Cruz. It is known for sneaker collaborations with major sportswear brands.

What is Undefeated?

Undefeated is a streetwear and sneaker business based in Los Angeles. It operates as both a retailer and a label with its own apparel.

History

FashionBI lists James Bond and Eddie Cruz as the founders and gives 2002 as the founding year. Hypebeast describes Undefeated as Cruz's retail venture and notes that he previously worked under James Jebbia and Sean Stussy, two figures from the New York and Los Angeles streetwear scene.

Products and positioning

The business is best known for sneakers and for apparel and accessories sold under its own name. Hypebeast headlines from 2009 to 2014 mention collaborations with Nike and PUMA, and Feature lists a collaboration with adidas.

Business model and ownership

Undefeated combines own stores with online sales and wholesale partnerships. Current ownership and the number of stores are not stated in the sources consulted. Press reports on any change of owner have not been verified for this profile, so none is stated. Readers who need current ownership should check the brand's own announcements. The facts above are limited to what the cited pages state, and no revenue or store-count figures are given.

Why it matters

Undefeated is one of the early Los Angeles retail-led streetwear names, showing how a sneaker boutique can become a collaboration partner for global sportswear brands.

Frequently asked questions

Who founded Undefeated?

Undefeated was founded in 2002 by James Bond and Eddie Cruz, according to FashionBI.

Where is Undefeated from?

Undefeated is from Los Angeles in the United States, where it was founded as a sneaker and streetwear retailer.

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