Rhude

Rhude is a Los Angeles luxury streetwear brand founded in 2015 by Rhuigi Villaseñor, who was born in Manila. It positions itself at the intersection of luxury and streetwear.

What is Rhude?

Rhude is a Los Angeles-based streetwear brand. Grailed describes it as founded in 2015 by Rhuigi Villaseñor and as sitting at the intersection of luxury and streetwear, with bold graphics, intricate detailing and high-quality materials.

History

Villaseñor was born in Manila in the Philippines. The label draws on his multicultural background, American iconography, nostalgic references and a visual take on Los Angeles style. Wikipedia notes that in 2021 Rhude released a capsule with McLaren, and that Villaseñor was creative director of Bally from 2022 to 2023, leaving in May 2023. It also reports that in 2023 a minority stakeholder sued him, alleging diversion of company funds; this is an allegation only.

Products and positioning

Rhude sells menswear and accessories at premium price points and has produced eyewear. Collaborations named by Grailed include Puma, Vans, Lamborghini and Thierry Lasry, with whom it created the Rhodeo sunglasses.

Distribution

Rhude products are stocked by multi-brand retailers and resale platforms, and the brand has an online presence. The official site could not be fetched for this profile, so own-store details are not stated. Ownership is not stated in the sources consulted.

Why it matters

Rhude is one of the Los Angeles labels that pushed streetwear towards higher price points and designer collaborations. Its founder's wider role in luxury, through Bally, linked the brand to the heritage luxury sector.

Frequently asked questions

Who founded Rhude?

Rhude was founded in 2015 by Rhuigi Villaseñor, who was born in Manila and is based in Los Angeles.

Is Rhude a luxury brand?

Rhude describes itself as sitting at the intersection of luxury and streetwear. It is best placed in the premium or luxury streetwear tier.

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