Kith
Kith (privately held) · United States
Kith is a New York retailer and lifestyle brand founded by Ronnie Fieg in 2011, starting as a sneaker boutique and growing into streetwear, womenswear, childrenswear and hospitality. It is privately held and led by Fieg as founder and chief executive. Kith is known for its collaborations with sportswear and luxury brands and for an experience-led retail format.
| Founded | 2011, New York City |
|---|---|
| Founder | Ronnie Fieg |
| Chief executive | Ronnie Fieg (founder) |
| Ownership | Privately held |
| Headquarters | New York City, United States |
| Lines | Kith, Kith Women, Kith Kids, Kith Treats |
| Website | kith.com |
What is Kith?
Kith is an American brand and retailer that combines its own clothing lines with a curated selection of footwear and partner products. Its universe now spans Kith Women, Kith Kids, Kith Baby, the Kith Treats cereal and ice cream concept, music and food projects, and a members' club called Kith Ivy.
History
Ronnie Fieg opened the first Kith NYC boutique in 2011 after building a reputation as a footwear buyer and designer of sought-after sneaker colourways. The business expanded from sneakers into apparel, opened a dedicated women's store in Manhattan in December 2015 and added Kith Treats with a Brooklyn store renovation in the same year. In August 2025 Kith staged its first runway show since 2019, titled Institution.
Products and positioning
Kith sits in the premium segment and uses collaborations as a core growth engine. Examples include:
- Footwear projects with New Balance, Nike and other sportswear brands
- A Versace pop-up in 2019
- Limited BMW M4 and i4 editions
- TAG Heuer Formula 1 reissues and a Giorgio Armani suiting capsule in 2024
Business model and distribution
Kith operates its own stores in cities including New York, Miami, Los Angeles, Chicago, Honolulu, Aspen, Toronto, London, Paris, Tokyo and Seoul, alongside its website and the Kith App. Wikipedia also notes store-within-a-store sites at Bergdorf Goodman and Selfridges. Restaurants and hospitality concepts such as Sadelle's and Kith Ivy extend the brand beyond product retail.
Why it matters
Kith is a case study in how a multi-brand retailer can turn itself into a brand in its own right. Its mix of curated wholesale product, own label apparel, collaborations and hospitality shows how physical retail can be built around community and experience rather than transactions alone.
Frequently asked questions
Who owns Kith?
Kith is a privately held company founded by Ronnie Fieg, who leads it as founder and chief executive. No public information on outside shareholders was found in the sources reviewed.
What is Kith known for?
Kith is known for sneaker and apparel collaborations with brands such as New Balance and Nike, partnerships with Versace, TAG Heuer and Giorgio Armani, and experience-led stores that include the Kith Treats cereal bar.