Wemoto

Wemoto is an independent German streetwear company founded in 2003 by Patrick Lotz and Stefan Golz. With roots in skate, music and art, it designs menswear, womenswear and accessories.

What is Wemoto?

Wemoto describes itself as an independent streetwear company and creative studio with roots in skateboarding, music, art and street culture. It was founded in 2003 by Patrick Lotz and Stefan Golz, who describe the business as a company of friends with shared interests.

Products and positioning

The brand combines subcultural influences with fashionable design, aiming for a youthful but classic expression. Its range covers:

• Womenswear: jackets, dresses, shirts, knitwear, sweats, skirts and trousers
• Menswear: jackets, shirts, knitwear, sweats, artwork T-shirts and bottoms
• Accessories: caps, beanies, socks, scarves and bags

Recent collections have highlighted jacquard and cotton knitwear, flannel, denim and corduroy shirts and sherpa fleece. The core theme behind the brand is understanding and interaction between people.

Beyond clothing

Wemoto runs an Artist Network that gives artists, designers and musicians a platform for their work, publishes posters and zines and has collaborated with ROSE Racing Circle on cycling apparel. It has also produced a line together with sneaker stores.

Distribution

The brand sells through its own online store, through action sports and fashion retailers such as Blue Tomato and through platforms including ABOUT YOU.

Why it matters

Wemoto is an example of a skate-rooted label growing into a broader lifestyle and streetwear brand while keeping its independent, community-led character.

Frequently asked questions

Who founded Wemoto?

Wemoto was founded in 2003 by Patrick Lotz and Stefan Golz.

What kind of brand is Wemoto?

Wemoto is an independent German streetwear brand with roots in skate, music and art, making menswear, womenswear and accessories.

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