14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

mazine

Germany

mazine is a German streetwear brand at home in the Ruhr region since 1998. It makes everyday urban clothing, outerwear and basics for women and men.

Facts
Founded1998
HomeRuhr region, Germany
StyleUrban streetwear and basics
SloganEVERYBODY FROM EVERYWHERE
Websitemazine.de
Segment
Mid-market
Categories
WomenswearMenswearAccessoriesDenim
Sales channels
E-commerce

What is mazine?

mazine is a German streetwear brand that has been based in the Ruhr region since 1998. It presents itself as an optimistic attitude to life, summed up in its slogan EVERYBODY FROM EVERYWHERE, and designs urban clothing for open-minded people who enjoy life.

Products and positioning

The focus is on everyday clothing: streetwear, outerwear and basics. The women's range covers jackets and coats, sweatshirts and hoodies, knitwear, fleece, tops, trousers, skirts, dresses and jumpsuits. Menswear includes jackets, sweatshirts, knitwear, T-shirts, trousers, shorts and shirts, and there is also a unisex line with accessories. Key items such as denim trousers, padded jackets and fleece jackets sit at roughly 90 to 130 euros, placing mazine in the accessible mid-market.

  • Jackets, padded jackets and fleece
  • Hoodies, sweatshirts and knitwear
  • Denim and everyday basics
  • Unisex pieces and accessories

Sustainability

For selected styles mazine uses certified and recycled materials, and it publishes information on certifications, production and social standards and climate protection. The brand also reports on its production partner in China.

Why it matters

mazine is one of the long-standing independent German casual brands, competing on outerwear and basics rather than seasonal hype, and pairing everyday clothing with published social and environmental standards.

Frequently asked questions

Where is mazine from?

mazine is a German streetwear brand based in the Ruhr region since 1998.

What does mazine sell?

mazine sells streetwear, outerwear and basics for women and men, plus unisex pieces and accessories.

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