Prohibited
Prohibited is a streetwear brand from Berlin, Germany, started in 2021 by university friends Philip and Patrick. It makes hoodies, T-shirts, sweatpants and track pants with a sporty, old-money inspired look it calls "Classy Cool".
| Founded | 2021 |
|---|---|
| Founders | Philip and Patrick |
| Headquarters | Berlin, Germany |
| Production | Turkey |
| First own collection | Autumn 2023 |
| Website | prohibited.shop |
What is Prohibited?
Prohibited is an independent streetwear label based in Berlin-Mitte. It was started in 2021 by Philip and Patrick, two university friends and streetwear fans, and launched its first own collection in autumn 2023.
Products and positioning
The brand positions itself against gangster glorification, fake hype and limited-drop marketing in streetwear. Its aesthetic, which the founders call the Modern-Yuppie, blends streetwear with sporty and old-money references, with the aim of making classic streetwear appealing again. The range covers:
- T-shirts, hoodies and crew necks
- Sweatpants and track pants
- Jackets, shirts, jeans and shorts
Designs are developed in Berlin and produced in Turkey. The company runs its own warehouse, produces its own campaigns and operates without investors.
Distribution
Prohibited sells through its own online shop, through more than 150 stores and via platforms including Zalando, About You and ASOS.
Why it matters
Prohibited is an example of a young, self-funded German streetwear label building wholesale and platform reach quickly while deliberately avoiding the drop model.
Frequently asked questions
Where is Prohibited from?
Prohibited is a streetwear brand from Berlin, with its base in Berlin-Mitte.
Where can you buy Prohibited?
It sells through its own online shop, more than 150 stores and platforms such as Zalando, About You and ASOS.
