Ragwear
Ragwear is a German streetwear brand founded by Holger Brodkorb that describes itself as the first vegan brand in streetwear. It makes hoodies, jackets, dresses and casualwear for women and men without animal based materials.
| Founder | Holger Brodkorb |
|---|---|
| Origins | Late 1990s |
| Positioning | Vegan streetwear |
| Origin | Germany |
| Website | ragwear.com |
What is Ragwear?
Ragwear is a streetwear label that presents itself as "the first vegan in streetwear". All of its collections avoid animal based materials, and the brand argues that vegan production can match conventional quality.
History
The brand's story begins in the late 1990s with founder Holger Brodkorb, a snowboarder who drew inspiration from the creative scene in Limburg. Ragwear grew out of the expanding skateboard culture of the time, with its hoodies, street styles and do it yourself spirit.
Products and positioning
Ragwear makes casual clothing for women and men, including hoodies, sweatshirts, jackets, dresses and other everyday streetwear. Many styles carry small symbols that stand for peace, harmony, mindfulness and environmental awareness. The brand frames sustainability as an ongoing process that covers the people who wear its clothes, the people who make them and the planet.
Distribution
Ragwear is sold through its own online shop and through retailers, including action sports and online platforms such as Blue Tomato and Galaxus.
Why it matters
Ragwear was early to make vegan materials a defining feature of a streetwear brand, rather than a capsule or side line.
Frequently asked questions
Is Ragwear vegan?
Yes. Ragwear avoids animal based materials and describes itself as the first vegan brand in streetwear.
Who founded Ragwear?
Ragwear was founded by Holger Brodkorb, with its origins in the late 1990s skate and snowboard scene.