14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Streetwear and youth culture

PEGADOR

Germany

PEGADOR is a German streetwear brand founded by Armin Omerovic and based in Emsdetten, North Rhine-Westphalia. It sells streetwear for men and women, mainly through its own online shop.

Facts
FounderArmin Omerovic
CompanyPegador GmbH
HeadquartersEmsdetten, Germany
CategoryStreetwear
Websitepegador.com
Segment
Mid-market
Categories
MenswearWomenswearAccessories
Sales channels
E-commerceOwn stores

What is PEGADOR?

PEGADOR is a streetwear label from Germany. The business is run by Pegador GmbH, headquartered in Emsdetten in North Rhine-Westphalia. The brand was founded by Armin Omerovic, who is also managing director; Dario Vujicevic joined him as managing director in November 2022.

History

The company was first registered in 2012 under the name Pegador Fashion GmbH and was originally set up to sell textiles through an online shop. Its registered seat moved several times, including a period in Düsseldorf, before settling in Emsdetten.

Products and positioning

PEGADOR designs streetwear for men and women, including hoodies, sweatshirts, T-shirts, trousers, jackets and accessories, with a youthful, urban look at accessible prices.

Distribution

  • Own e-commerce shop as the core channel
  • Brand stores in designer outlet centres such as Wertheim Village and McArthurGlen Designer Outlet Neumünster

Why it matters

PEGADOR is one of the German streetwear labels that grew from an online shop into a recognised brand with physical retail presence, reflecting the importance of digital-first growth in the youth fashion market.

Frequently asked questions

Where is PEGADOR from?

PEGADOR is a German streetwear brand based in Emsdetten, North Rhine-Westphalia.

Who founded PEGADOR?

PEGADOR was founded by Armin Omerovic, who also serves as managing director.

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