UNFAIR ATHLETICS
Unfair Athletics is a Munich-based streetwear and contemporary menswear brand founded in 2015 by Florian Königbauer. It is known for retro track tops, logo sweatshirts and football-inspired pieces.
| Founded | 2015 |
|---|---|
| Founder | Florian Königbauer |
| Headquarters | Munich, Germany |
| UK launch | 2021 |
| Website | unfairathletics.com |
What is Unfair Athletics?
Unfair Athletics is a contemporary menswear and streetwear label from Munich, Germany. Under the motto Matching subcultures, it mixes street culture with sports references, especially football.
History
The brand was founded in 2015 by Florian Königbauer. In 2021 it entered the British market.
Products and positioning
The range started with minimalist logo T-shirts and crewneck sweatshirts and grew into fuller collections, such as the autumn/winter 2021 Inner Circle line with tailored matching sets, fraternity-style sweatshirts and winter coats.
- Track tops and track pants
- Hoodies, sweaters and knitwear
- Football-style jerseys
- Beanies, gloves, hats and bags
Distribution
Unfair Athletics sells through its own online store, which offers online exclusives, and through retailers. Its UK launch came via House of Fraser and selected independent stores, and the brand is also available on Zalando.
Why it matters
Unfair Athletics is an example of the German streetwear labels that have used football culture and retro sportswear codes to build a following beyond their home market.
Frequently asked questions
Where is Unfair Athletics from?
Unfair Athletics is a streetwear and menswear brand from Munich, Germany.
Who founded Unfair Athletics?
The brand was founded in 2015 by Florian Königbauer.