Cayler & Sons
Germany
Cayler & Sons is a Munich-based streetwear label from Germany. It makes menswear such as denim, sweatshirts, bombers and T-shirts.
| Country of origin | Germany |
|---|---|
| Base | Munich |
| Segment | Streetwear |
| Collaboration | Rae Sremmurd lookbook |
What is Cayler & Sons?
Cayler & Sons is a German streetwear label, described in the music press as Munich-based.
Products and positioning
A collection covered by HotNewHipHop included an All Day Denim programme of distressed jeans and jean jackets, plus sweatshirts, bombers and colourful T-shirts. The third-party directory also lists accessories, footwear and bags among its categories.
Campaigns
The US rap duo Rae Sremmurd modelled the collection for a lookbook shoot during their Sremmlife II tour in Germany, which was their second collaboration with the brand. Music-led campaigns of this kind are typical of how streetwear labels reach younger audiences.
The label is an example of a German streetwear brand using music collaborations to reach a younger audience, with denim as a core theme of the collection described.
Frequently asked questions
Where is Cayler & Sons from?
Cayler & Sons is a German streetwear label described as Munich-based.
What does Cayler & Sons sell?
It sells streetwear including distressed denim, sweatshirts, bomber jackets and T-shirts.