14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by country

Fashion brands from Germany

This directory lists 494 fashion brands from Germany. Premium and contemporary labels make up by far the largest group, followed by footwear, bags, accessories and eyewear, and sportswear and outdoor. Most brands are positioned in the mid-market, with a strong premium tier and a small value segment. Berlin, Hamburg, Munich and Cologne are the main centres, and Metzingen also appears as a headquarters town.

German fashion is strongly wholesale-oriented: most brands sell through retail partners, a large majority run their own e-commerce, and own stores play a smaller role. Owner groups include the Wortmann Group, Betty Barclay Group, FOND OF and HUGO BOSS. Notable names include Birkenstock, Rieker and Berkemann in footwear, the glove and accessories maker Roeckl, the jewellers Christ and Niessing, the underwear brand Schiesser and Ulla Popken.

494brands
80%sell wholesale
84%sell online
35%run own stores

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Luxury and designer houses

11

Premium and contemporary

203
[eyd] humanitarian clothingGermany0039 ItalyGermanyAbout CompanionsGermanyALBERTOGermanyAna AlcazarGermanyAnna MontanaGermanyApartGermanyARYSGermanyAtelier TorinoGermanyAybiGermanyBaldessariniR.Brand Group · GermanyBarbara LebekGermanyBarbarossa MorattiGermanyBaslerGermanyBeate Heymann Street CoutureGermanyBefeniGermanyBENVENUTOGermanyBetty BarclayBetty Barclay Group · GermanyBlue SevenGermanyBlutsgeschwisterGermanyBognerGermanyBoscanaGermanyBOSSHUGO BOSS · GermanyBranditGermanyBraxGermanybugatti (fashion)GermanyBuki AkomolafeGermanyBull & BerryGermanybutterteaGermanyCALAMARGermanycamp davidClinton Großhandels · Germanycarl grossGermanyCartoonBetty Barclay Group · GermanyCashmere CoutureGermanyCecilCBR Fashion Group · GermanyCG - CLUB of GENTSGermanyCharles ColbyVanderstorm Ventures · GermanyChiccheria BrandGermanyCINQUEGermanyClosedGermanyClub of ComfortGermanyColchikGermanyCommas.Oliver Group · GermanyCountry LineGermanyCréation Gross GmbH & Co. KGGermanyDELICATELOVEGermanyDerbeGermanyDesotoGermanyDigelGermanyDoris StreichGermanyDrykornGermanyDUNQUEGermanyEinstein & NewtonGermanyElbsandGermanyElias RumelisGermanyEmbassy of Bricks and LogsGermanyEsther PerbandtGermanyEternaOlymp Bezner · GermanyEva MannGermanyeve in paradiseGermanyFalkeGermanyFassbenderGermanyFemkitGermanyFil NoirGermanyFlowers for FriendsGermanyFrappGermanyFrisurGermanyFuchs SchmittGermanyFYNCH-HATTONGermanyg-labGermanyG.I.G.A. DXGermanyg1920GermanyGardeurGermanyGate G1 OneGermanyGerry WeberVictrix Group · GermanyGil BretBetty Barclay Group · GermanyGina LauraGermanygreenjamaGermanyHattricGermanyHauptGermanyHeimatGermanyHelene GalwasGermanyhellmuth.GermanyHenry ChristGermanyHIGH SOCIETYGermanyHimalaya ClothingGermanyHirmerGermanyHUGOHUGO BOSS · GermanyHugo BossHUGO BOSS · GermanyiheartGermanyIMAIMAGermanyIVI CollectionGermanyJacques BrittGermanyJAN 'N JUNEGermanyJan VanderstormVanderstorm Ventures · GermanyJCCGermanyJETTEGermanyJOOP!Holy Fashion Group · GermanyJP1880Popken Fashion Group · GermanyJULIA LEIFERTGermanyJUVIAGermanyKaviar GaucheGermanyKenny S.GermanyKhawajaGermanyKHUJOGermanyKleinigkeitGermanyKOLO BerlinGermanyLala BerlinGermanyLANAGermanyLangerChenGermanyLaurèlGermanyLERROSGermanyLes LunesGermanyLIEBLINGSSTÜCKGermanyLiv BergenGermanyLiving CraftsGermanyLodenfreyGermanyLOVJOIGermanyLU RENGermanyLUISA CERANOGermanyLUXUAR FASHIONGermanyMadnessGermanyMAERZGermanyMaison CommonGermanyMaquGermanyMARC AURELGermanyMarc CainGermanyMazeGermanyMELAWEARGermanyMerz b. SchwanenGermanyMICHALSKYGermanyMilestoneGermanymiss goodlifeGermanyMORE & MOREGermanyMykke HofmannGermanyNicowaGermanynoniGermanyNoveGermanyOlsenGermanyOlympOlymp Bezner · GermanyOpusGermanyORGANICATIONGermanyOSKAGermanyOtto KernGermanyOuiGermanyPassioniGermanyPionier WorkwearR.Brand Group · Germanypride to BEGermanyPrincess goes HollywoodGermanypure by h.ticoGermanyPussy DeluxeGermanyRabeGermanyRaffaello RossiGermanyRagmanGermanyRianiGermanyRich & RoyalGermanyRISY & JERFSGermanyRoberto GeissiniGermanyRockupyGermanyROSNERGermanyROSSIGermanyRotholzGermanyROY ROBSONGermanyRundholzGermanys.Olivers.Oliver Group · GermanySamoonVictrix Group · GermanySchiesserDelta Galil Industries · GermanySEDUCTIVEGermanySeidenstickerGermanySEM PER LEIGermanysheegoOtto Group · GermanySimclanGermanySmith & SoulGermanySOCCXClinton Großhandels · GermanySpieth & WenskyGermanyst.AnnGermanySteffen SchrautGermanyStehmannGermanySTORY OF MINEGermanyStreet OneCBR Fashion Group · GermanyStudio UntoldGermanySusanne BommerGermanyt7berlinGermanyTOM RIPLEYGermanyTom TailorGermanyTrigemaGermanyUVR BerlinGermanyUY StudioGermanyvan LaackGermanyVera MontBetty Barclay Group · GermanyVerena von EschenbachGermanyVia AppiaGermanyVia Appia DueGermanyVive MariaGermanyVon&ZuGermanyWEISGebr. Weis · GermanyWellington of BilmoreGermanyWERNER CHRISTGermanyWHITE BROS.Gebr. Weis · GermanyWindsorHoly Fashion Group · GermanywunderwerkGermanyXUMUGermanyZhrillGermany

Mass market and fast fashion

13

Sportswear and outdoor

30

Denim and casualwear

20

Footwear

65

Bags, accessories and eyewear

65

Jewellery and watches

22

Lingerie, swimwear and hosiery

23

Childrenswear

14

Digital-native and DTC brands

8

Streetwear and youth culture

20

Frequently asked questions

Which fashion brands come from Germany?

The 494 German brands in this directory include Birkenstock, Rieker, Roeckl, Schiesser, Christ and Ulla Popken.

How do German fashion brands sell?

80 per cent of German brands sell through wholesale, which makes wholesale the main channel. Most also have their own online shop, while fewer operate their own stores.

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