Fashion brands from Germany
This directory lists 494 fashion brands from Germany. Premium and contemporary labels make up by far the largest group, followed by footwear, bags, accessories and eyewear, and sportswear and outdoor. Most brands are positioned in the mid-market, with a strong premium tier and a small value segment. Berlin, Hamburg, Munich and Cologne are the main centres, and Metzingen also appears as a headquarters town.
German fashion is strongly wholesale-oriented: most brands sell through retail partners, a large majority run their own e-commerce, and own stores play a smaller role. Owner groups include the Wortmann Group, Betty Barclay Group, FOND OF and HUGO BOSS. Notable names include Birkenstock, Rieker and Berkemann in footwear, the glove and accessories maker Roeckl, the jewellers Christ and Niessing, the underwear brand Schiesser and Ulla Popken.
Luxury and designer houses
11Premium and contemporary
203Mass market and fast fashion
13Sportswear and outdoor
30Denim and casualwear
20Footwear
65Bags, accessories and eyewear
65Jewellery and watches
22Lingerie, swimwear and hosiery
23Childrenswear
14Digital-native and DTC brands
8Streetwear and youth culture
20Frequently asked questions
Which fashion brands come from Germany?
The 494 German brands in this directory include Birkenstock, Rieker, Roeckl, Schiesser, Christ and Ulla Popken.
How do German fashion brands sell?
80 per cent of German brands sell through wholesale, which makes wholesale the main channel. Most also have their own online shop, while fewer operate their own stores.