14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

g-lab

Germany

g-lab is a German premium outerwear label that combines high functionality with urban design. Björn Gericke is named as the person behind the brand, and motorcycle details are a recurring feature.

Facts
CountryGermany
Person behind the brandBjörn Gericke
CategoryPremium jackets and coats
Retail partnersBreuninger, Hirmer, Anson's
Websiteg-lab.com
Segment
Premium
Categories
WomenswearMenswear
Sales channels
WholesaleDepartment stores

What is g-lab?

g-lab is a premium jacket label whose design joins the highest functionality with urban styling. Björn Gericke is named in the trade press as the driving force behind the brand.

Products and positioning

Motorcycle and biker details are a constant feature across the collections. Recent collections have included softer new materials and a broad range of outerwear:

  • Clean field jackets with shoulder tabs and a back cinch
  • Caban styles and coats
  • Hooded parkas
  • New trench variants

Distribution

In menswear, g-lab counts Breuninger, Hirmer and Anson's among its customers. In womenswear it was described by the trade press as still an insider tip, with the expectation that this would change.

The label's output therefore combines technical, jacket-led product with fashion-oriented styling, and it addresses both menswear and womenswear buyers. Retail listings place a parka and an elaborate coat in the premium price range.

Why it matters

g-lab is a specialist outerwear label with a clear functional and biker-inspired identity, stocked by established German menswear retailers.

Frequently asked questions

Who is behind g-lab?

Björn Gericke is named as the person behind the g-lab label.

What does g-lab sell?

g-lab sells premium jackets and coats, including field jackets, cabans, parkas and trench styles with biker details.

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