MICHALSKY
MICHALSKY is a Berlin fashion label founded by designer Michael Michalsky, who set up his company in 2006 and showed his first collection in 2007. It makes womenswear, menswear and accessories that combine classic styles with streetwear influences.
| Founded | 2006 (first show 2007) |
|---|---|
| Founder | Michael Michalsky |
| Headquarters | Berlin, Germany |
| Licences | Eyewear, fragrance, home |
| Website | michalsky.com |
What is MICHALSKY?
MICHALSKY is a German fashion label based in Berlin, founded by designer Michael Michalsky. He set up Michalsky Holding GmbH in Berlin in 2006, and the label's first fashion show followed in January 2007.
History
Before launching his own label, Michalsky worked as a design manager at Levi Strauss and Co. in Germany, then spent more than a decade at adidas, where he was Global Creative Director for six years and developed collaborations with Yohji Yamamoto and Stella McCartney.
The label became known for presenting collections during Berlin Fashion Week through its StyleNite events, which combined fashion with music, film and art performances.
Products and positioning
MICHALSKY designs women's and men's fashion and accessories, described as high fashion that mixes classic styles with streetwear influences, under the claim Real Clothes for Real People. The brand has extended into licensed categories:
- Eyewear produced and marketed by Nigura Metzler since 2008
- Fragrances developed with Mäurer and Wirtz from 2010
- A LIVING home range with partners for sofas, wallpaper and carpets
Why it matters
MICHALSKY is one of the best-known designer labels to emerge from Berlin Fashion Week, and an example of a German designer brand using licensing to extend into eyewear, beauty and home.
Frequently asked questions
Who founded MICHALSKY?
MICHALSKY was founded by German designer Michael Michalsky, formerly Global Creative Director at adidas.
Where is MICHALSKY based?
MICHALSKY is based in Berlin, where it has presented its collections during Berlin Fashion Week.