Premium and contemporary fashion brands

This directory lists 1,195 premium and contemporary fashion brands, making it the largest segment. Germany has the most brands, followed by France, the United Kingdom, Italy, the Netherlands and Denmark. The segment covers quality-focused labels positioned between the mass market and luxury: modern menswear and womenswear, tailoring, knitwear, casual collections and lifestyle brands, often with a clear design identity.

Premium and contemporary brands sell mainly through wholesale, placing their collections with department stores, multi-brand retailers and online platforms. Most also run their own e-commerce, and many operate their own stores. Examples include Hugo Boss with its lines BOSS and HUGO, Tommy Hilfiger, Calvin Klein, Lacoste, Gant, Aigle, Marc O'Polo and Drykorn. In Europe, this segment forms the core of the classic wholesale fashion business with seasonal collections and order rounds.