MASTOOR
MASTOOR is an Amsterdam based modest menswear brand launched in 2020 by Abid Tounssi and Fadma Akdimi. It blends traditional Moroccan and modern styles in loose, long cut clothing and accessories.
| Founded | 2020 |
|---|---|
| Founders | Abid Tounssi, Fadma Akdimi |
| Base | Amsterdam, Netherlands |
| Debut collection | Desert Caravan |
| Website | mastoor.co |
What is MASTOOR?
MASTOOR is a modest menswear brand from Amsterdam. It designs clothing that blends traditional Moroccan dress with modern menswear, with a focus on ethical and sustainable production.
History
The brand was founded by Abid Tounssi, a spoken word artist, and his wife Fadma Akdimi, who brought a background in fashion retail. MASTOOR launched in summer 2020 with its debut collection, Desert Caravan.
Products and positioning
The debut collection set out the brand's design vocabulary:
- Peakless caps
- Drop crotch trousers
- Loose, long cut T-shirts with sleeves that cover the elbow
The cuts follow the principles of modest dressing while using contemporary shapes and casual pieces familiar from streetwear and everyday menswear, so that the clothes work for customers seeking modesty as well as for a broader fashion audience.
Distribution
MASTOOR sells directly to customers through its own online shop.
Why it matters
MASTOOR reflects the growing interest in modest fashion beyond womenswear, showing how a small European label can address Muslim men and a wider audience with design that draws on North African heritage.
Frequently asked questions
Who founded MASTOOR?
MASTOOR was founded by Abid Tounssi and his wife Fadma Akdimi in Amsterdam.
What does MASTOOR make?
MASTOOR makes modest menswear that blends traditional Moroccan and modern styles, such as long cut T-shirts, drop crotch trousers and peakless caps.