Aurélien
Netherlands
Aurélien is a lifestyle brand with flagship stores in London and Amsterdam, selling clothing, footwear, accessories and homeware. It says its products are made in Italy and Europe.
| Flagships | London and Amsterdam |
|---|---|
| Department stores | De Bijenkorf, Harrods, Selfridges (pop-up) |
| Made in | Italy and Europe (brand stated) |
| Online | Ships worldwide |
| Website | aurelien-online.com |
What is Aurélien?
Aurélien is a clothing and lifestyle brand with flagship stores in London and Amsterdam. The Netherlands is listed as its origin on the strength of its Amsterdam base.
Products and positioning
The range covers men's and women's clothing, including jackets, knitwear, shirts, trousers and swimwear, footwear such as loafers, boots and sneakers, and accessories including belts, scarves, gloves, socks and leather goods. It also sells home and lifestyle items. The brand describes its products as made in Italy and Europe.
Distribution
Aurélien sells through an online store that ships worldwide. Physical locations include flagship stores in London and Amsterdam, pop-ups at Selfridges and Harvey Nichols, a shop-in-shop at De Bijenkorf in Amsterdam, and a presence at Harrods.
Why it matters
The brand's mix of own flagships and department store placements is a common route for younger premium labels moving from direct online sales into established luxury retail.
Frequently asked questions
What does Aurélien sell?
It sells men's and women's clothing, footwear, accessories and home and lifestyle items.
Where can you buy Aurélien?
It is sold online and in flagship stores in London and Amsterdam, with a shop-in-shop at De Bijenkorf and a presence at Harrods.