14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Maium

Netherlands

Maium is an Amsterdam rainwear brand that makes unisex raincoats from recycled plastic bottles and organic cotton. Its coats are designed for cycling in the rain and convert into ponchos.

Facts
BaseAmsterdam, Netherlands
ProductUnisex raincoats
MaterialsRecycled PET and organic cotton
FeatureConverts into a bike poncho
Websitemaium.nl
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
E-commerceWholesale

What is Maium?

Maium is a rainwear label from Amsterdam, founded by two friends who grew up cycling through the rain. Years of wet commutes inspired them to design raincoats that are functional, sustainable and stylish.

Products and positioning

The brand makes unisex rain jackets and coats that reinterpret classic outerwear shapes with vintage silhouettes and a modern twist. A practical signature is a set of side zips that turn the coats into ponchos, covering both the rider and the bike.

  • The Mac: made from 88 recycled plastic bottles
  • The Trench: made from 111 recycled plastic bottles
  • Fully waterproof fabric blending organic cotton and recycled PET

The fabric is described as durable and free of harmful substances, and garments are made under fair, safe and healthy working conditions.

Distribution

Maium sells through its own online store and through retailers specialising in sustainable fashion in Europe.

Why it matters

Maium turns a very Dutch problem, cycling in bad weather, into a design brief, and shows how recycled materials can be used for technical outerwear without abandoning classic style.

Frequently asked questions

Where is Maium from?

Maium is a rainwear brand from Amsterdam, the Netherlands.

What are Maium raincoats made of?

They are made from a waterproof fabric that blends organic cotton with recycled PET from plastic bottles.

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