Summum
Summum, also known as Summum Woman, is an Amsterdam womenswear brand founded in 1998 by Jos and Jorien Wijker. The family-run label designs feminine, creative collections sold in its own stores, through independent retailers and online.
| Founded | 1998, Amsterdam |
|---|---|
| Founders | Jos and Jorien Wijker |
| Ownership | Family-run |
| Focus | Womenswear |
| Website | summumwoman.com |
What is Summum?
Summum is a Dutch womenswear brand from Amsterdam, founded in 1998 by Jos and Jorien Wijker. The founders describe it as boutique-like and family-run, aiming to be selective rather than exclusive and to avoid becoming a chain.
History
The company started in an old, unheated school building in Amsterdam-Noord, where the founders handled everything themselves, from design to packing and marketing. Mareille Post, the first employee, has designed for the brand ever since. Summum marked its 25th anniversary with a campaign around its long-standing customers.
Products and positioning
Customers describe the clothing as high quality, feminine and creative. The brand stresses creative freedom and a constant flow of new ideas in design.
- Tops, blouses, dresses, skirts and jumpsuits
- Knitwear, jackets and blazers
- Blue Daze denim
- Shoes, accessories and Summum Eyewear
Distribution
Summum sells through its own brand stores, through independent fashion retailers and via a webshop that serves several European countries, supported by a VIP loyalty programme.
Why it matters
Summum is a long-running example of an independent Dutch label that has grown while keeping a family structure and close relationships with both consumers and specialist retailers.
Frequently asked questions
Who founded Summum?
Summum was founded in Amsterdam in 1998 by Jos and Jorien Wijker.
Where is Summum from?
Summum is a Dutch brand that started in Amsterdam-Noord, the Netherlands.