Humanoid
Humanoid is a Dutch women's fashion brand from Arnhem, founded in 1981 by Sandra Harmsen and Hans Boelens.
| Founded | 1981 |
|---|---|
| Founders | Sandra Harmsen and Hans Boelens |
| Headquarters | Arnhem, Netherlands |
| Category | Women's fashion and accessories |
| Website | shophumanoid.com |
What is Humanoid?
Humanoid is a Dutch fashion brand based in Arnhem, in the Netherlands. It was founded in 1981 by Sandra Harmsen and Hans Boelens and is positioned as a women's fashion label.
History
Harmsen later became the creative director of the company. In 2015 the investment firm Vendis Capital took a stake in the business, and at that time Boelens handed over his role as chief executive.
Products and positioning
The company offers clothing and accessories and emphasises craftsmanship, quality and design. It is also described as focused on sustainable fashion.
Why it matters
Humanoid dates back more than four decades, making it one of the longer-established independent Dutch women's fashion labels. Its base in Arnhem, a city with a strong fashion education and design tradition, ties it to the wider Dutch fashion scene.
Its description as a brand built around craftsmanship, quality and design places it in the premium women's segment rather than fast fashion, and its Arnhem base sits in the Dutch region long associated with fashion design education.
Frequently asked questions
Where is Humanoid from?
Humanoid is a fashion brand from Arnhem in the Netherlands.
Who founded Humanoid?
Humanoid was founded in 1981 by Sandra Harmsen and Hans Boelens.