14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by country

Fashion brands from the Netherlands

This directory covers 379 fashion brands from the Netherlands. Premium and contemporary labels form the largest group, followed by footwear, bags, accessories and eyewear, and childrenswear. Most brands are positioned in the mid-market, with a solid premium tier and a small value segment. Amsterdam is the main base, with further headquarters in Lijnden, Weert, Eindhoven and Rotterdam.

Dutch brands sell mainly through wholesale and their own online shops, while own stores play a smaller role. Owner groups include COFRA Holding, Bluestar Alliance, WHP Global and HVEG Fashion Group. Notable names include the high-street chains C&A, WE Fashion, Zeeman and Wibra, the lingerie brand Hunkemöller, the denim label G-Star Raw, and Scotch & Soda and Mexx. Amsterdam is also known as a European hub for denim design.

379brands
70%sell wholesale
85%sell online
27%run own stores

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Luxury and designer houses

4

Premium and contemporary

158
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Mass market and fast fashion

5

Sportswear and outdoor

13

Denim and casualwear

18

Footwear

51

Bags, accessories and eyewear

39

Jewellery and watches

17

Lingerie, swimwear and hosiery

25

Childrenswear

36

Digital-native and DTC brands

2

Streetwear and youth culture

11

Frequently asked questions

Which fashion brands come from the Netherlands?

Among the 379 Dutch brands in this directory are C&A, Hunkemöller, G-Star Raw, Scotch & Soda, WE Fashion and Mexx.

How do Dutch fashion brands sell?

70 per cent of Dutch brands sell through wholesale. Most also sell through their own e-commerce, whereas own stores are less common.

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